īy the 1990s, the company's strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution. By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan. Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange. It partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980 and with Luxottica for eyewear in 1988. The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978. History Īrmani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani's Volkswagen. It is considered Italy's third-biggest fashion group behind Gucci and Prada. Armani licenses its name and branding to Luxottica for eyewear L'Oréal for fragrances and cosmetics and Fossil for watches and jewelry. ( pronounced ), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, and distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors.
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